H&M launches &OtherStories!
In Spring 2013 H&M is launching a new label, “&OtherStories” which focusses on creating a whole look while giving the customer the possibility to express his/her personality in a unique way. What caught my attention more, was that the german Vogue also speaks about quality of the pieces, they are supposed to last for a long while and yet be affordable. Now that would really be good news. COS is already a fantastic brand who also pays a lot of attention to the fabrics and quality. If &OtherStories can pick up on that while being more diverse, I will gladly add it to my staples-suppliers.
And look at this promotion video, isn´t it fantastic? The sound-design is great!
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